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HEINEKEN Global has appointed Carat of the Dentsu Aegis Network as its second global media agency network in addition to Starcom Mediavest Group. As part of its integration with Heineken, Heineken Malaysia Bhd (formerly Guinness Anchor Bhd) has moved to align itself with this global arrangement by appointing Carat Malaysia as its local media agency, replacing Maxus Malaysia, part of GroupM, with whom it has partnered with for more than two decades.
PETALING JAYA: Heineken Malaysia Bhd has reported a satisfactory performance for its first quarter ended March 31, 2017 despite challenging market conditions compounded by economic pressures.
LONDON: Heineken NV’s attempt to challenge Anheuser-Busch InBev NV in Brazil is squeezing the Dutch brewer’s profit margin.
KUALA LUMPUR: Heineken Malaysia Bhd shares enjoyed modest gains this morning after a reporting a 4.6% jump in its net profit for the financial year ended Dec 31, 2018 (FY18),