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Football 30 Oct 2013 | 10:37 PM

Heineken extends Champions League deal by three years

BRUSSELS (Reuters) - Heineken, the world's third largest brewer, has extended its sponsorship of the Champions League, Europe's premier football club tournament, for three years.

Rugby 31 Oct 2013 | 1:02 AM

Heineken extends Champions League deal by three years

BRUSSELS (Reuters) - Heineken, the world's third largest brewer, has extended its sponsorship of the Champions League, Europe's premier club football competition, for three years.

Rugby 06 Oct 2014 | 10:53 PM

Not the Heineken Cup, sponsored by Heineken

LONDON (Reuters) - After replacing the Heineken Cup with the Rugby Champions Cup, organisers of the new competition announced on Monday that their "founding sponsorship partner" will be -- Heineken.

Motorsport 10 Jun 2016 | 5:52 AM

Heineken and F1 announce multi-year deal

MONTREAL (Reuters) - Heineken and Formula One announced a multi-year global partnership on Thursday that the Dutch brewer said would rank alongside its long-standing sponsorship of European football's Champions League.

Rugby 06 Dec 2013 | 2:57 AM

No U-turn as English clubs shun Heineken Cup

LONDON (Reuters) - English clubs are set for at least one season without any European rugby after they confirmed their refusal to take part in a revamped Heineken Cup next season, despite last week's decision by their French counterparts to return to the fold.

Motorsport 14 Jun 2016 | 7:47 AM

Heineken F1 deal triggers new call for alcohol ban

LONDON (Reuters) - Dutch brewer Heineken's sponsorship deal with Formula One, announced last week, has led to renewed calls from European campaigners for a ban on alcohol sponsorship in the sport.

Rugby 25 May 2014 | 2:47 AM

Toulon too good for Saracens and retain Heineken Cup

CARDIFF (Reuters) - Tries by Matt Giteau and Juan Smith and a faultless kicking display by Jonny Wilkinson in the penultimate game of his career gave Toulon a 23-6 victory over Saracens on Saturday as the French side become the third team to retain the Heineken Cup.

Other Sport 26 Nov 2012 | 12:00 AM

Heineken ale to end Grand National sponsorship

LONDON (Reuters) - British horse racing's Grand National has joined a growing sporting scramble for corporate cash after Heineken's John Smith's beer said it would end its title sponsorship of the world famous steeplechase next year.

Other Sport 26 Nov 2012 | 12:00 AM

Heineken ale to end Grand National sponsorship

LONDON (Reuters) - British horse racing's Grand National has joined a growing sporting scramble for corporate cash after Heineken's John Smith's beer said it would end its title sponsorship of the world famous steeplechase next year.

Other Sport 17 Jun 2004 | 12:00 AM

Dutch fans upset over confiscation of Heineken horn hats

Dutch fans returned bare-headed to their hotels after their Heineken horn hats were confiscated during the Euro 2004 game with Germany on Tuesday.