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When American Eagle Outfitters Inc’s in-person sales took a hit from the Covid-19 pandemic last year, the retailer decided to make a bigger bet on an emerging tool for reaching customers: augmented reality.
MILAN (Reuters) - Gucci and Facebook have filed a joint lawsuit in California against an individual who allegedly used the U.S. group's social media platforms to sell fake Gucci products, the two companies said on Tuesday.
MILAN (Reuters) - As Italy entered a new coronavirus lockdown and shut shops in March, Genoa-based jeweller Gismondi 1754 turned to messaging service WhatsApp to sell a 300,000 euro diamond ring to a wealthy Swiss client.
Since short-form video took the world by storm, ByteDance Inc’s TikTok has begun nibbling away at Instagram’s dominance.
The virus has trapped US$111bil of luxury spending in China; shoppers turn to e-commerce, livestreaming
Jeff Meng, a 25-year-old watch lover from a well-heeled Guangdong family, had 160,000 yuan (RM97,483) burning a hole in his pocket. He could not find the Rolex Daytona watch he wanted, dubbed “panda” for its black-and-white face, anywhere in China.
Italian Cristian Fracassi heard about the shortage of valves used in respirators at his local hospital by word of mouth.
YouTube has now made it possible for everyone to watch Fashion Week shows by the world's major brands as they happen.
How online fraudsters are using shady Instagram accounts and HK protests to sell fake luxury goods to unwitting victims
Victims said they were scammed between August and December, and had lost sums ranging from HK$2,800 (US$360) to HK$64,200. Would-be buyers urged to stay vigilant and not to transfer money if they had doubts about the identity of the seller.
For consumer brands and companies in 2019, the Internet has laid bare two bewildering realities: It’s nearly impossible to stay out of politics. And when there is even a hint of political controversy, the outrage machine will spin itself into high gear.
Big brands usually take their ad campaigns very seriously. But sometimes they don’t. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram.