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WILL aired commercials lose their lustre? This question has been on the minds of production houses since the National Film Development Corp Malaysia’s (Finas) move to withdraw the provision, which was earlier approved by it, for production houses to be members of the Malaysian Association of Advertising Filmmakers (PPFIM) before the Made in Malaysia (MiM) certificate is issued.
LOS ANGELES: Michael Bay's Netflix action thriller "6 Underground" has received a financial rebate from the Malaysian authorities as recompense for the visual effects work it purchased in the country.
Malaysian movies are breaking new records in ticket sales in line with global box office uptrend.
PETALING JAYA: There is a glimmer of hope in the aired commercial segment and those involved in the business are awaiting for more positive news.
DON’T mistake it for Dr No, Goldfinger or Blofeld. The Pinewood Iskandar Malaysia Studios is no villain.
THE future of the aired commercial industry in the country is at stake. With no proper ecosystem to boost and regulate the film advertising industry there is danger that it could lead to its demise and affect the livelihood of the people in the industry.
FRESH from concluding an agreement with the Association of Accredited Advertising Agents of Malaysia (4As) on the balance of payments for commercials, the Malaysian Association of Advertising Filmmakers (PPFIM) is now looking at its next challenge – to limit the huge inflow of foreign commercials flocking into the country.