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Soccer-Bespoke player videos new commercial venture from Brazil club Atletico
(Reuters) - Brazilian league champions Atletico Mineiro have tapped into a market that is already popular in the U.S. and UK so that fans can connect with the club's former players -- offering bespoke video messages from heroes such as Reinaldo and Eder.
Soccer-De Bruyne winner sends City 13 points clear of Chelsea
MANCHESTER, England (Reuters) -Manchester City took a major step towards retaining their Premier League title with a 1-0 win over second-placed Chelsea on Saturday, opening up a 13-point lead at the top of the table for Pep Guardiola's side.
Soccer-Serbian billionaire-backed Sport Republic buys Southampton
(Reuters) -The investment firm Sport Republic, backed by Serbian billionaire Dragan Solak, has completed a takeover of Southampton by picking up an 80% stake in the club, the Premier League side said on Tuesday.
Sport-COVID forces players into isolation as calls for vaccination grow
(Reuters) - World sport continued to reel from the surge in COVID-19 cases on Friday with politicians urging sportspeople to set an example by not shunning the vaccine, while international competitions were affected as countries introduced travel curbs.
Motor racing-Race controversy is tarnishing F1's image, says FIA
LONDON (Reuters) - Argument over the controversial ending to the Formula One season and the title won in Abu Dhabi by Red Bull's Max Verstappen is tarnishing the sport's image, the governing FIA said on Wednesday.
Soccer-Spain's LaLiga clubs approve CVC 1.9 billion euro capital injection
MADRID (Reuters) -Spain's top soccer clubs have approved a 1.994 billion euro investment from private equity fund CVC Capital Partners in the first deal of its kind in Europe, though four clubs - including Barcelona and Real Madrid - opted out.
SRAM collaborate with Multiball to draw younger crowd
PETALING JAYA: The Squash Racquets Association of Malaysia (SRAM) have collaborated with Multiball Sports Sdn Bhd to introduce sports technology in Malaysia to reach out to the younger audience.
Boxing-Kambosos says next fight will be at home in Australia
(Reuters) - Australian boxer George Kambosos, who stunned the boxing world on the weekend to become unified world lightweight champion, said on Monday any fighter who wants to come after his belts will have to make a trip Down Under.
Tennis-Adelaide to host two Australian Open warm-ups
SYDNEY (Reuters) -Adelaide will host two tournaments, including the Adelaide International, in the lead-up to the Australian Open in January next year, South Australia state Premier Steven Marshall announced on Monday.
Motor racing-F1 title rival bosses bring a hint of pantomime to the paddock
(Reuters) - The fat lady has yet to sing when it comes to the outcome of the Formula One title battle - but the pantomime dame is already getting a mention.
