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DIGITAL marketing is fast gaining momentum in the marketing scene in Malaysia as companies realise the benefits of this method of marketing and the success it brings. It is not only cost efficient but also effective in reaching out to wider customers and help boost companies profitability.
A NEW breed of digital-only banks are hitting South-East Asia. They are following the success of European digital pursuits by banking giants such as BNP Paribas in France and Virgin Money in the United Kingdom, which have invested heavily in technology to take on traditional high-street banks.
THIS year will inevitably be a challenging one for marketers globally as they dive in further to focus on improving client experience and marketing in a digital world.
THE digital economy, automation and Industry 4.0 have changed the labour market, ushering in an era of digital globalisation with increased expectations of skills built on digital literacy. Digital literacy used to be what many considered an employability bonus, but nowadays employers are seeking professionals with the competencies to work alongside today’s digital transformation, ensuring they remain relevant amidst growing technological advancements in the workplace.
A COALITION of major tech companies have pledged to develop digital skills for the Asean workforce. The pledge, part of the World Economic Forum’s (WEF) Digital Asean initiative, aims to train 20 million people in South-East Asia by 2020, especially those working in small- and medium-size enterprises.
KUALA LUMPUR: Mitsui & Co., Ltd is staking a strategic minority stake in Axiata Digital Services Sdn. Bhd. (AD) – the digital services arm of Axiata Group Bhd.