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ATLANTA: The Coca-Cola Company has named WPP as global marketing network partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.
Adex set to grow as sector recovers from pandemic
Service offers deep expertise from across the group
KUALA LUMPUR: Dentsu Malaysia has appointed Kunal Roy (pic) into a newly created role as chief executive officer (CEO) of Dentsu Creative Service Line.
LOS ANGELES (Variety.com): The Olympic Games got underway a year late and after much rethinking - not to mention behind the scene drama and protests -- on Friday (July 23) in Tokyo. Its opening ceremony, without spectators in the stadium, began in both spectacular and ethereal fashion.
With more customers using chatbots to resolve issues during the recent lockdown, they admitted to facing challenges in using AI-enabled chatbots to resolve their queries across brand websites, said a report from WATConsult, a Dentsu India owned digital marketing agency.
PETALING JAYA: After undergoing numerous movement restrictions, advertising, media and communication agencies are more prepared to take on the challenges posed by the current lockdown.
KUALA LUMPUR: Dentsu Malaysia has announced three new leadership appointments across its media service line.
KUALA LUMPUR: iProspect, a dentsu company, has launched Future Focus 2021: Brands Accelerated report as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry advancements for brand growth.
KUALA LUMPUR: Mediabrands Malaysia has appointed Fan Chen Yip (pic) as its chief investment officer.