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Carat targets frustrated advertisers
CARAT Media Services (M) Sdn Bhd#146;s newly appointed chief executive officer (CEO) Mike Langton sees a goldmine to be tapped in the form of frustrated advertisers.
Batey Ads names Hunt as creative director
BATEY Ads (M) Sdn Bhd has appointed Ben Hunt as creative director effective mid-April.
Local talent as good as foreign
The advertising industry will celebrate the 25th Kancil Awards (the industry's top awards); is creative talent among Malaysian agencies improving all the time?
Goodbye J. Walter Thompson, hello JWT
When the largest US advertising agency, J. Walter Thompson, changed its name to JWT on Monday, it was also betting it could change the way it markets products to consumers.
Readers give the thumbs up to imaginative and bold print ads
The imaginative and bold advertisements from Nokia and Slumberland have captured the hearts of readers in I>The Star Ad of the Month/Ipoll for January.
MindShare, Carat win awards
Two Malaysian media agencies bagged the National Agency Head of the Year award at the Media Magazine Asia-Pacific Agency of the Year Awards 2005 held in Hong Kong last month.
Petronas ad is readers' pick
Petroliam Nasional Bhd's (Petronas') Chinese New Year advertisement was the readers' top choice in the 8th Chinese New Year Greeting Ad Awards 2006 organised by Nanyang Siang Pau and China Press.
An advertising view on free and paid newspapers
People go for more in-depth editorial news in a paid newspaper, and for fast and snappy news in a free paper.
How it all adds up
Some might feel they are a nuisance but the truth is advertisements are a necessary tool for consumers to locate and understand the goods and services they need. And nowhere do you find more ads than in the newspaper. BRIGITTE ROZARIO talks to the experts to find out what makes an effective print ad.
