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Business 22 Feb 2003 | 12:00 AM

Carat targets frustrated advertisers

CARAT Media Services (M) Sdn Bhd#146;s newly appointed chief executive officer (CEO) Mike Langton sees a goldmine to be tapped in the form of frustrated advertisers.

Business 30 Apr 2003 | 12:00 AM

Batey Ads names Hunt as creative director

BATEY Ads (M) Sdn Bhd has appointed Ben Hunt as creative director effective mid-April.

Business 27 Sep 2003 | 12:00 AM

Local talent as good as foreign

The advertising industry will celebrate the 25th Kancil Awards (the industry's top awards); is creative talent among Malaysian agencies improving all the time?

Business 23 Jun 2004 | 12:00 AM

News in brief

Business 02 Mar 2005 | 12:00 AM

Goodbye J. Walter Thompson, hello JWT

When the largest US advertising agency, J. Walter Thompson, changed its name to JWT on Monday, it was also betting it could change the way it markets products to consumers.

Nation 09 Mar 2005 | 12:00 AM

Readers give the thumbs up to imaginative and bold print ads

The imaginative and bold advertisements from Nokia and Slumberland have captured the hearts of readers in I>The Star Ad of the Month/Ipoll for January.

Business 18 Jan 2006 | 12:00 AM

MindShare, Carat win awards

Two Malaysian media agencies bagged the National Agency Head of the Year award at the Media Magazine Asia-Pacific Agency of the Year Awards 2005 held in Hong Kong last month.

Community 04 Mar 2006 | 12:00 AM

Petronas ad is readers' pick

Petroliam Nasional Bhd's (Petronas') Chinese New Year advertisement was the readers' top choice in the 8th Chinese New Year Greeting Ad Awards 2006 organised by Nanyang Siang Pau and China Press.

Business 09 Apr 2006 | 12:00 AM

An advertising view on free and paid newspapers

People go for more in-depth editorial news in a paid newspaper, and for fast and snappy news in a free paper.

Lifestyle 21 May 2006 | 12:00 AM

How it all adds up

Some might feel they are a nuisance but the truth is advertisements are a necessary tool for consumers to locate and understand the goods and services they need. And nowhere do you find more ads than in the newspaper. BRIGITTE ROZARIO talks to the experts to find out what makes an effective print ad.

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