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Economic performance, duration of lockdown crucial indicators, say experts
MAA working on initiatives to spur ad, marketing sector
PETALING JAYA: While the Covid-19 vaccination programme will pave the way for the local economy to expand, the advertising industry will not bounce back to pre-Covid 19 level fast enough unless measures are put in place to spur its growth.
PETALING JAYA: The move to allow publishers to be compensated for the use of their news content by tech giants is gaining momentum at a time when ad revenue is hammered down by the Covid-19 outbreak.
THE Malaysian Advertisers Association (MAA), which represents the interest of advertisers in all areas of commercial communications, has elected Coca-Cola Far East Ltd (Coca-Cola Malaysia) public affairs and communications director Mohamed Kadri Mohamed Taib as its new president for the term 2018-2020.