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Football 27 Jul 2019 | 1:16 AM

China's Wanda Sports raises $190.4 million in downsized IPO

HONG KONG/NEW YORK (Reuters) - Wanda Sports Group, a sport events owner whose interests include the distribution of media rights in Asia for the FIFA World Cup, said on Friday it priced a smaller-than-expected U.S. initial public offering (IPO) below its targeted range to raise $190.4 million (£153.07 million).

Golf 06 Apr 2019 | 4:01 AM

Golf - Women get their day at Augusta but Burk still teeing off

AUGUSTA, Georgia (Reuters) - Women will have their day at Augusta National on Saturday when the golf club, once ground zero in the gender equality battle, hosts the final round of the Augusta National Women's Amateur (ANWA).

Other Sport 02 Aug 2017 | 5:45 AM

Sponsors may be tempted by Olympics return to Los Angeles

SAN FRANCISCO(Reuters) - Even if it is more than a decade away, a Summer Games in Los Angeles in 2028 may be a boost to the International Olympic Committee's (IOC) efforts to extend its lucrative contracts with top sponsors such as Visa Inc and Coca-Cola Co, Olympic sponsorship experts said.

Football 22 Jun 2017 | 11:09 PM

U.S. banks look to rebuild European football from the ground up

LONDON (Reuters/IFR) - U.S. banks that have carved out a lucrative niche financing the construction and renovation of sports stadia are making a push into Europe, signing a major deal with English Premier League soccer club Tottenham Hotspur last month.

Other Sport 16 Jun 2017 | 11:01 PM

McDonald's ends Olympic sponsor deal with IOC early

NEW YORK/BERLIN (Reuters) - McDonald's Corp ended its 41-year-old sponsorship of the Olympic Games three years early, the International Olympic Committee said on Friday, reflecting the U.S. fast-food giant's focus on its core business as well as rising Olympics sponsorship costs and declining TV ratings.

Swimming 01 Apr 2016 | 10:37 PM

Brands seek Rio gold in new advertising playing field

NEW YORK (Reuters) - Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Athletics 29 Mar 2016 | 11:13 PM

NBC sells $1 billion in ads for Rio Olympics

(Reuters) - NBC, a unit of Comcast Corp, said it had sold $1 billion (700.36 million pounds) in national ad sales for the Summer Olympics in Rio de Janeiro, as the network prepares to broadcast a rare Games where some of the most high-profile contests will air live in prime time for U.S. audiences.

Other Sport 21 Mar 2016 | 11:09 PM

Citi puts Rio Olympic ad dollars behind gymnast Gabby Douglas, rugby

(Reuters) - Citigroup Inc will go to the Rio Games this year with a sponsorship roster deep in household names like gymnast Gabby Douglas and beach volleyball's Kerri Walsh Jennings, but the U.S. bank is also betting on rugby, a new Olympic sport unfamiliar to many Americans.