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PETALING JAYA: After undergoing numerous movement restrictions, advertising, media and communication agencies are more prepared to take on the challenges posed by the current lockdown.
Media and communications industry aims to raise the bar
PETALING JAYA: The marketing communications industry is set to thrive with various initiatives being undertaken to spur its growth.
Consumer revenge-spending anticipated from the second half
The awards remain the leading indicator of brand awareness among consumers
Chanchal Chakrabarty game to take on challenges
PETALING JAYA: The Media Specialists Association (MSA) has announced Chanchal Chakrabarty as its president and Darren Yuen of Initiative Media as its vice-president at the association’s recent AGM.
Local agencies seen holding strong in the wake of Covid-19
PETALING JAYA: The move to allow publishers to be compensated for the use of their news content by tech giants is gaining momentum at a time when ad revenue is hammered down by the Covid-19 outbreak.