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Business 29 Mar 2021 | 7:00 AM

The US$600bil market for women in menopause is fit for disruption

NEW YORK: Women of a certain age are now trending in the beauty industry, where youthfulness has traditionally been celebrated. In the past three years, a steady stream of brands has hit the market to address the issues menopausal women face: hot flashes, dramatic skin changes, low libido, achy joints and more.