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BUKIT Kiara Properties Sdn Bhd (BKP) is targeting RM250mil sales from its latest project, Hijauan Kiara.
Gone are the days when developers merely build houses. Today, the watchwords are lifestyle, innovation, branding, and quality, writes S.C. Cheah.
Property Talk: A weekly column by S.C. Cheah. This week he writes that branding has become an important corporate strategy for property developers these days. This is especially important when it involves high-end property developments.
BUKIT Kiara Properties Sdn Bhd (BKP) has become the first property development company to win the Best Overall Small and Medium Business (SMB) Award presented by the Small and Medium Industries Association of Malaysia (SMI Malaysia).
Datuk Alan Tong Kok Mau may be pushing 70, but he still has a strong grip on everything he touches: be it his property development business, shaking someone's hand, hitting a golf ball to over 230m or as Malaysia's first world president of FIABCI International.