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Football 02 Jul 2015 | 8:52 PM

Evergrande, Alibaba-owned soccer club to be first to list in Asia

HONG KONG (Reuters) - China's Evergrande Real Estate Group Ltd and Alibaba Group Holding Ltd are planning a stock market listing for soccer club Evergrande Taobao, former Asian Champions League winners, in what would be a first for a team in the region.

Football 21 Jan 2016 | 5:56 PM

Guangzhou sell record goalscorer to Shanghai for 'national glory'

(Reuters) - Chinese champions Guangzhou Evergrande said they allowed top scorer Elkeson to join Shanghai SIPG in a record deal on Thursday to help bolster their Super League rival's chances of continental glory.

Rugby 10 Apr 2016 | 3:22 PM

World Rugby agree deal with Alibaba to tackle China growth

(Reuters) - World Rugby have penned a 10-year deal with Chinese e-commerce giant Alibaba Group Holding Ltd to spark playing numbers and bring major events to the world's most populous country.

Football 10 May 2016 | 3:06 PM

Liverpool announce sales partnership with China's

(Reuters) - Liverpool Football Club launched an online store in China on Tuesday in partnership with, the country's No.2 e-commerce company.

Football 19 May 2016 | 2:40 AM

Alibaba discussing FIFA sponsorship - Bloomberg

(Reuters) - Chinese e-commerce giant Alibaba Group Holding Ltd is in discussions to become a top sponsor of FIFA, Bloomberg reported on Wednesday.

Football 05 Jun 2016 | 12:13 PM

As Inter deal nears, Chinese retail giant Suning eyes football empire

SHANGHAI (Reuters) - Chinese retail giant Suning Commerce Group Co Ltd, set to tie up a deal for Italian football club Inter Milan, is already eying bigger ambitions: controlling a global sports empire stretching from football clubs to online broadcasting.

Other Sport 09 Dec 2016 | 6:46 AM

WWE's China hopes rest on Bin Wang's big shoulders

ORLANDO, Fla. (Reuters) - Three mornings a week, 22-year-old Bin Wang, a native of China's Anhui province, enters a beige, low-rise building tucked into an office park in Orlando, Florida, to spend hours body-slamming people.

Football 06 Apr 2017 | 12:47 PM

China's Hisense Electric becomes FIFA sponsor

(Reuters) - Consumer electronics maker Hisense Electric Co Ltd said it had become an official sponsor of FIFA, making it the latest Chinese company to partner with the global soccer governing body.

Other Sport 16 Jun 2017 | 11:01 PM

McDonald's ends Olympic sponsor deal with IOC early

NEW YORK/BERLIN (Reuters) - McDonald's Corp ended its 41-year-old sponsorship of the Olympic Games three years early, the International Olympic Committee said on Friday, reflecting the U.S. fast-food giant's focus on its core business as well as rising Olympics sponsorship costs and declining TV ratings.

Other Sport 02 Aug 2017 | 5:45 AM

Sponsors may be tempted by Olympics return to Los Angeles

SAN FRANCISCO(Reuters) - Even if it is more than a decade away, a Summer Games in Los Angeles in 2028 may be a boost to the International Olympic Committee's (IOC) efforts to extend its lucrative contracts with top sponsors such as Visa Inc and Coca-Cola Co, Olympic sponsorship experts said.