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TM sharpens sponsorship strategy

NOWADAYS Telekom Malaysia Bhd (TM) has a much more focused approach to sports sponsorship.

Your 10 Questions by Datuk K. Rajagopal

National Football coach Datuk K. Rajagopal answers your 10 questions.

The making of a sports industry

2011 is the Year of Sports Industry for Malaysia. The goal is to built a viable and robust national sports industry, which includes hosting major international events and developing talent. What would it take?

ESPN STAR Sports positive on viewership growth

ESPN STAR Sports, a 50:50 joint venture between two of the world's leading cable and satellite broadcasters, expects positive viewership growth in Asia in 2011 from the slew of sporting events taking place this year.