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Location based services is the new marketing tactic that companies are considering in order to forge better relationships with their customer base.
Location based services can potentially benefit more businesses through its innovative use to enhance current operations.
Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive growth.
Alibaba has joined forces with China’s biggest defence company to offer location-based services using a homegrown satellite navigation system that competes with the US GPS network, the firms said.
Alphabet Inc's Google on March 19 unveiled new tools for game developers, days after opening Maps to create location-based online games, challenging technology rivals including Amazon.com Inc in the bid for a bigger slice of the lucrative industry.
Apple has announced that its iOS 12 update will enable it to securely share device-based location data with 911 centres in order to improve response time to their users.