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Streaming services are the hottest thing in entertainment these days. But when it comes to getting the word out about the newest offerings, it’s traditional media that often benefits.
A boxing bout between YouTube celebrities Logan Paul and KSI has appalled aficionados of the noble art but left the two protagonists laughing all the way to the bank.
YouTube has experienced an explosive year of growth and has now overtaken television in terms of popularity for a whole generation of consumers.
The average American teen is more likely to swoon over Smosh or PewDiePie that Johnny Depp or Jennifer Lawrence.