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Nestle starts exploring a new marketing approach

NESTLE has started testing a new marketing communications ap- proach in which various markets are grouped by their similarities in terms of experience instead of by geographical proximity.


Taiwan investors still favour Malaysia

SOME Taiwanese companies may have pulled out of Malaysia for lower cost producing countries like China and Vietnam, but Taiwanese investors still look upon Malaysia favourably, Malaysian Friendship and Trade Centre president for Taiwan Datuk Abdul Rahim Bakri said.


Taiwan to study possibility of FTA with Asean at forum

TAIWAN will explore the possibility of entering into a free trade agreement (FTA) with Asean at the forthcoming Taiwan-Asean Business Forum 2003 in Kuala Lumpur on July 25, its deputy minister of economic affairs Steve Ruey-long Chen said.


Japan thanked for backing Asian bond market move

MALAYSIA has thanked Japan for its support for the proposed Asian bond market which is aimed at promoting regional financial co-operation.


Nestle sees strong growth in Asia

NESTLE S.A, the world#8217;s largest food company, sees strong growth potential in the Asia, Oceania and Africa (AOA) zone, according to its assistant regional manager for the zone, Dominique Peterhans.


UEM eyes Qatar road jobs

United Engineers (M) Bhd (UEM) is confident of securing contracts close to RM900mil to upgrade a highway in the oil-rich kingdom of Qatar.


Proton revs up for the big battle

THE massive reorganisation of Proton unveiled by its CEO, Tengku Tan Sri Mahaleel Tengku Ariff, carries a loud message: Proton is not going to sit around and be a lame duck allowing all and sundry to take pot shots at it; and its competitors, market share.


Intel aims to provide outstanding performance to all segments

DESPITE a reduced Information Technology budget, Intel aims to provide outstanding performance and innovative technology to all segments of the computer industry based on increasing demand for IT efficiencies.


Microsoft assures better security with WS2003

MICROSOFT Corp launched its latest server operating system, Windows Server 2003 (WS2003), in San Francisco last Thursday, with the promise it can deliver security, affordability and reliability.


RM2bil Proton City plant back on track

DELAYED by four years due to the economic crisis which hit the country in July 1997, Perusahaan Otomobil Nasional Bhd#039;s (Proton) RM2bil state-of-the-art automobile manufacturing plant in Proton City, Tanjung Malim in Selangor, is now firmly back on track.