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Business 01 Oct 2011 | 12:00 AM Premium

Serious on Boomerang scheme

THE Association of Accredited Advertising Agents Malaysia (4As) is getting tough on members that fail to achieve enough points under the Boomerang Membership Accreditation Programme (BMAP).

Business 18 Jun 2011 | 12:00 AM Premium

Lifting the ad benchmark

THE level of creativity in the local advertising industry needs to be raised in order for it to grow and produce creative work of global standards, says Leo Burnett Group chief executive officer for Malaysia and Singapore Tan Kien Eng.

Business 11 Jun 2011 | 12:00 AM Premium

Dentsu Malaysia diversifies clientele

JAPANESE-owned advertising agency Dentsu (M) Sdn Bhd, which services many large Japanese clients in Malaysia, is not spared the effects of the March 11 earthquake and tsunami disaster. However, it still harbours hope of achieving billings growth this year.

Business 07 May 2011 | 12:00 AM Premium

Mapping the future of advertising

New 4As council to look into issues ofcompensation and talent development.

Business 12 Mar 2011 | 12:00 AM Premium

Ted Lim to judge global event in Turkey

NAGA DDB executive creative director Ted Lim will be the first Malaysian to judge the InterContinental Advertising Cup in Istanbul, Turkey.

Business 05 Feb 2011 | 12:00 AM Premium

Alpha245 starts on clean slate

The new Leo Burnett member agency offers edgy creative solutions

Community 11 Jan 2011 | 12:00 AM Premium

Toyota owners on eco-villain hunt

TRIBE Toyota, a community of Toyota owners managed by UMW Toyota Motor, incorporated a CSR theme - Environment - to their annual treasure hunt activities last year.

Business 25 Dec 2010 | 12:00 AM Premium

Inspiring the next generation

McCann Erickson's dynamic creative duo lead a winning young team

Business 11 Dec 2010 | 12:00 AM Premium

Hey, big ad spenders!

AS the effects of the global financial crisis continue to wither away, advertising expenditure - like the economy and consumer confidence - sees a huge rebound in 2010.

Business 04 Dec 2010 | 12:00 AM Premium

A wake-up call for the industry

FOR the first time since its inception in the 1970s, the Kancil Awards - the country's largest and arguably most prestigious advertising awards show - did not give out a single gold last Friday.