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Companies must continue to invest in corporate responsibility initiatives in an economicdownturn and embed them into their business strategies for long-term sustainability andsuccess. That was the highlight of the recent StarBiz-Institute of Corporate Responsibility(ICR) Malaysia forum.
WHEN MC Saatchi was formed in 1995, the Saatchi brothers decided to employ an opposite strategy to that of their former advertising agency Saatchi Saatchi.