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FRANCHISORS of local brands in Malaysia should look at creating branding for their franchises rather than concentrate on marketing strategies to create brands on par with well-known international companies like Kentucky Fried Chicken or McDonald#039;s, said Brand Mercatus (M) Sdn Bhd chief executive officer Peter Pek.
A new phase is shaping up at McDonald#146;s, famous for its I>Big Mac /I>worldwide. The new buzz words, said CEO and country manager Robert Beard, will be quality and speed.
ROBERT Beard, better known as Bob around the office and friends, lights up when he speaks of Malaysia.
In a land famed for its fast pace of life and instant noodles, a small of group of Japanese is pushing for better quality of life via the Slow Food movement, reports RITSUKO ANDO.
Why are the French so passionate about food and how have they come to be identified with 'haute' cuisine? COLIN KHOO asks a chef who was in Kuala Lumpur recently for a French food fest at Shangri-La Hotel's Lafite restaurant.