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Business 03 Aug 2013 | 12:00 AM Premium

Credibility of awards at stake

THERE are too many awards in the market that have created confusion among marketers and affected the credibility of an actual prestigious award, says Association of Accredited Advertising Agents Malaysia (4As) president Datuk Johnny Mun.

Business 27 Jul 2013 | 12:00 AM Premium

Strong growth for Alpha 245

ALPHA 245 Malaysia, a boutique agency under the Leo Burnett network, has grown to a mid-sized advertising firm within just over two years.

Business 20 Jul 2013 | 12:00 AM Premium

Moving commercial radio forward

THERE are new things in the pipeline for Commercial Radio Malaysia (CRM), which has just appointed its first new president in a decade. And something old may also be making a return, if things go as planned.

Business 13 Jul 2013 | 12:00 AM Premium

Cross-border creative partnership

THE Association of Accredited Advertising Agents Malaysia’s (4As) newly elected creative council aims to enhance the advertising industry’s credibility.

Business 25 May 2013 | 12:00 AM Premium

4As shows flexibility in Boomerang programme

THE Association of Accredited Advertising Agents Malaysia (4As) gave a three-month extension under its Boomerang Membership Accreditation Programme (BMAP) at its biennial general meeting (BGM) last month.

Business 11 May 2013 | 12:00 AM Premium

Retail outlets 'the new battleground'

BRAND activation agency Ogilvy Action, which is a part of the Ogilvy group, sees a growing opportunity in the area of shopper marketing - an area which it is truly a specialist in.

Business 20 Apr 2013 | 12:00 AM Premium

O&M scales ‘twin peaks'

FOLLOWING its gold-winning performance at the Malaysia Effie Awards (Effies) in 2012, Ogilvy & Mather (O&M) Malaysia is looking to replicate the success this year.

Business 13 Apr 2013 | 12:00 AM Premium

Four more admen inducted into 4As Hall of Fame

FOUR advertising industry leaders – Ali Mohamed, Victor Ng, Michael Tang, and the late TL Yeap − will be inducted into the Association of Accredited Advertising Agents Malaysia’s (4As) Hall of Fame at the Kancil Awards this year.

Business 06 Apr 2013 | 12:00 AM Premium

Ad veteran calls for media award revamp

MEDIA agencies, whose tasks include planning the media strategies in marketing communication campaigns, have about a month left to submit entries for the 9th Malaysian Media Awards (MMA) organised by the Media Specialists Association (MSA).

Business 02 Mar 2013 | 12:00 AM Premium

Nando’s wants more ‘chicky’ ads

AFTER bagging a gold at the Malaysia Effie Awards last year, Nando’s Chickenland Malaysia Sdn Bhd is striving to churn out more advertising campaigns with “witty and cheeky” elements to attract more consumers for its products and strengthen its presence in the competitive food and beverage business.