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What you did not know about the ad industry

IN the early years of independence, there were only a few professional advertising agencies operating in Kuala Lumpur. Among them were Cathay (later Ted Bates), Grant (later Bozell), Masters, Millington, Benson, Young, Fortune, MarkLin, Clover (Kenneth Ang) Concorde and Progress. Of course, the one local hero is Union 45.


Tesco launches virtual store at Gatwick Airport

LONDON: Tesco, the world's No. 3 retailer, launched an interactive virtual grocery store at Britain's Gatwick Airport on Tuesday to help holidaymakers shop for their return using their smartphones.


Fight for cellular subscribers for home services will get tough

PETALING JAYA: The fight among cellular companies for subscribers in home services segment will only get tough when Maxis Bhd and Celcom Axiata Bhd are able to offer a complete products and that may take some time, experts said.


Allianz expects gross written premiums to grow 15%

KUALA LUMPUR: Allianz Malaysia Bhd is aiming for a 15% growth in gross written premiums for its life and general insurance segments to RM3bil this year from RM2.6bil in 2011.


Journeying with science

Commanding the future with intelligent gadgets, pixie dust, nanoparticles and magnetism.


Watch out Facebook, Twitter. Here comes Pinterest

AUSTIN, Texas (Reuters) - Christina Gomez has carefully displayed her dream cribs, rockers and mobiles on Pinterest, the increasingly popular online bulletin board. Never mind that she doesn't have a baby.


Maxis offers a full range of home viewing services

DRIVE around the Klang Valley and huge billboards can be seen showing a family of five, all dressed in white, lying down getting cosy to view the next action thriller on pay-TV.


Massive Puerto Rico pipeline triggers debate

SAN JUAN, Puerto Rico (AP): Puerto Rico's governor is proposing to solve soaring energy prices on this oil-dependent U.S. island with a massive natural gas pipeline that would cross some of the territory's most fragile ecosystems and archaeological sites.


Simple basics to sustainability

Angie Ng explains the simple basics to living in a sustainable and green environment.


Making the outdoor strategy work

THE 1970s song i>Love is in the Air/isweeps across the meeting room as Posterscope Malaysia managing director Bala Pomaleh plays a video showcasing an outdoor marketing campaign done by his agency for Telekom Malaysia Bhd's (TM) i>iTalk/ilong-distance call card.