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Smebiz 06 Feb 2018 | 12:00 AM

Going forward in creative ways

AFTER its success in The Star Outstanding Business Awards (SOBA) 2017, Forefront Studio Sdn Bhd continues to chart its growth.

TECH 31 Jan 2018 | 10:27 AM

Over four in ten of world's population use social media

Our planet currently has over four billion Internet users, three-quarters of whom are active on social media, according to the new Digital in 2018 report published by creative agency We Are Social and social media management platform Hootsuite.

Advertising & Media 16 Dec 2017 | 12:00 AM

Ensembling winning ideas

FOR an agency that was assumed to be just another content department inside a media agency, Ensemble Worldwide’s recent coveted Agency of the Year win at the Malaysian Effie Awards for the second year in a row is a strong validation of its differentiated offering.

SMEBiz 30 Oct 2017 | 12:00 AM

A successful SME is a protected one

Entrepreneurs can benefit from early coverage

Advertising & Media 14 Oct 2017 | 12:00 AM

Does creativity pay?

WHAT is an idea worth? Are creators being justly rewarded for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?

Telcos 16 Sep 2017 | 12:00 AM

Ensemble, Maxis win gold award

IPG Mediabrands Malaysia’s creative agency Ensemble Worldwide, together with client Maxis, recently received a single agency gold award at the Agency-Marketer Partnership (AMP) Award 2017, making it the only Malaysian award winner.

Telcos 16 Sep 2017 | 12:00 AM

Celcom celebrates diversity with a foreign and local perspective

THE social media scene has been buzzing with National Day spots from some of the favourite brands. One which caught the eye balls was Celcom’s latest campaign.

Business 09 Sep 2017 | 12:00 AM

4As to raise the skill bar

Association banks on Boomerang scheme to boost ad industry

Business 02 Sep 2017 | 12:00 AM

The business of storytelling

Key to capturing audience attention in the shortest time span

Property 05 Aug 2017 | 12:00 AM

Fusion of data, technology and creativity

LEO Burnett, one of the top three advertising agencies in the country, is beefing up its technology war chest at a time when marketers are expanding their brand presence digitally.