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Going forward in creative ways
AFTER its success in The Star Outstanding Business Awards (SOBA) 2017, Forefront Studio Sdn Bhd continues to chart its growth.
Over four in ten of world's population use social media
Our planet currently has over four billion Internet users, three-quarters of whom are active on social media, according to the new Digital in 2018 report published by creative agency We Are Social and social media management platform Hootsuite.
Ensembling winning ideas
FOR an agency that was assumed to be just another content department inside a media agency, Ensemble Worldwide’s recent coveted Agency of the Year win at the Malaysian Effie Awards for the second year in a row is a strong validation of its differentiated offering.
Does creativity pay?
WHAT is an idea worth? Are creators being justly rewarded for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
Ensemble, Maxis win gold award
IPG Mediabrands Malaysia’s creative agency Ensemble Worldwide, together with client Maxis, recently received a single agency gold award at the Agency-Marketer Partnership (AMP) Award 2017, making it the only Malaysian award winner.
Celcom celebrates diversity with a foreign and local perspective
THE social media scene has been buzzing with National Day spots from some of the favourite brands. One which caught the eye balls was Celcom’s latest campaign.
Fusion of data, technology and creativity
LEO Burnett, one of the top three advertising agencies in the country, is beefing up its technology war chest at a time when marketers are expanding their brand presence digitally.
