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FRANCHISORS of local brands in Malaysia should look at creating branding for their franchises rather than concentrate on marketing strategies to create brands on par with well-known international companies like Kentucky Fried Chicken or McDonald#039;s, said Brand Mercatus (M) Sdn Bhd chief executive officer Peter Pek.
THE outbreak of Severe Acute Respiratory Syndrome (SARS) in the region will have minimal impact on the long-term growth prospects of China and the East Asian region, a China expert said in an interview yesterday.
MALAYSIA will be issuing a global sovereign bond in the second half of the year, said Second Finance Minister Datuk Dr Jamaludin Jarjis, who also hinted strongly that the debt issue could be in the form of an Islamic bond or sukuk.
AN AMBITIOUS plan to attract foreign funds to the KLSE, with the government or government-linked institutions matching ringgit for ringgit all investments by foreign fund managers in the capital market, could be rolled out within the next six months.