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Overcoming impulse buying

IF impulsive spending is a sin, I guess most of us are guilty. You need only to open your wardrobes and cabinets to get the confirmation.


Selling is everything

NEIL French opens his presentation by showing a video of a young woman inhaling a condom through her nostril and then pulling out the piece of rubber from her mouth.


KL mayor unveils country's first interactive billboard

An electronic giant billboard that is impossible to ignore stands at the busy junction of Jalan Bukit Bintang and Jalan Sultan Ismail, Kuala Lumpur.


Questioning DBKL’s move on KLites

THE media has reported that two former mayors – Tan Sri Ahmad Fuad Ismail and Tan Sri Elyas Omar – have questioned the Kuala Lumpur City Hall (DBKL) on its proposed assessment rate hike.


Less sin, more shrek in Macau as China takes aim in corruption fight

MACAU: The media scrum surrounding the politically connected chairman of a Chinese financial services company was interested in one particular unpaid loan.


Retiring well financially

CONSUMERS will be watching their spending more following the recent petrol price hike, but Private Pension Administrator (PPA) chairman Datuk Zaiton Mohd Hassan says that no matter what the economic situation may be, it is important to continue setting aside savings for retirement.


Boosting insurance agents’ image

TO strengthen its brand to the next level, Prudential Assurance Malaysia Bhd (PAMB) has embarked on an ad campaign as part of its brand credo of Always Listening. Always Understanding that depicts the real lives and experiences of insurance agents.


Towards closing the talent gap

THE Association of Accredited Advertising Agents of Malaysia (4As) and 95% The Advertising Academy have been putting in more effort this year to reach out to students in order to boost the response to their Graduate Fellowship Programme (GFP).


Business as usual after polling Malaysians should close ranks and move forward

TOMORROW will be the first time I will be voting. I couldn’t do so in 2008 as I was covering the campaign and election day in Kedah but this time around, I will be queuing up early Sunday morning to exercise my constitutional right,


Celcom uses Olympic gold medallist as its brand ambassador

WHAT would be a great way to deliver an advertising message regarding a superfast mobile network? For Celcom Axiata Bhd, it is to bring in the fastest man alive.