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Golf 07 Aug 2014 | 6:49 PM

Adidas spending on marketing, stores to hit margins

BERLIN (Reuters) - Adidas, the world's second-biggest sportswear firm, will ramp up spending on marketing following a profit warning last week as it seeks to halt the advance of market leader Nike.

Cycling 30 Jul 2014 | 11:02 PM

Belkin strike it lucky with Dutch lottery sponsorship

AMSTERDAM (Reuters) - A sponsorship deal with the Dutch national lottery operator guaranteed the Belkin cycling team's future on Wednesday.

Football 29 Jul 2014 | 7:33 PM

Puma gets boost from World Cup, Arsenal deal

BERLIN (Reuters) - German sportswear firm Puma said sales of World Cup soccer boots and national team shirts as well as new Arsenal jerseys beat its expectations as it reported second-quarter earnings that fell less than feared and reiterated its outlook.

Football 14 Jul 2014 | 11:47 PM

Germany shirt sells out less than 12 hours after World Cup win

BERLIN (Reuters) - A new German football shirt bearing four stars for Germany's four World Cup wins had sold out on Monday within hours of the team's triumph in Brazil - showing the kind of boost retailers can expect from the feel-good factor among fans in coming days.

Football 21 May 2014 | 9:52 PM

World Cup protests threaten Brazil's economy and its image

RIO DEIRO (Reuters) - When Adilson Ferreira hoped for big crowds during the World Cup, this wasn't what he had in mind.

Football 17 May 2014 | 1:32 AM

World Cup to give very modest boost to Brazil's economy - Reuters poll

BRASILIA (Reuters) - The World Cup will give Brazil's sluggish economy only a modest boost, if at all, although it should improve the country's reputation for business and tourism, despite construction delays and fears of social unrest, a Reuters poll found.

Football 04 Mar 2014 | 2:34 AM

Mike Ashley, the maverick who changed face of UK sports retail

LONDON (Reuters) - Mike Ashley's Sports Direct empire began in 1982 on a quiet high street in southeast England, with the help of a 10,000 pound loan from his parents.

Football 24 Feb 2014 | 9:22 PM

Adidas to roll out new 'stadium' concept in retail drive

BERLIN (Reuters) - Adidas aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets.

Football 18 Dec 2013 | 1:02 AM

No joke: Carnival, World Cup could hit Brazil growth in 2014

SAO PAULO/RIO DE JANEIRO (Reuters) - A tongue-in-cheek "Brazilian 2014 Calendar" making the rounds on Facebook jokes that, because of the football World Cup, an unusually late Carnival, other holidays and a presidential election, real work will only be possible during three months next year.

Football 07 Dec 2013 | 1:57 AM

Nike and Adidas square off for Brazil World Cup in ongoing brand battle

FRANKFURT (Reuters) - When football teams battle for the World Cup in Brazil next year, another fight for global supremacy will be played out on the pitches - between Adidas and Nike.