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BERLIN (Reuters) - Adidas, the world's second-biggest sportswear firm, will ramp up spending on marketing following a profit warning last week as it seeks to halt the advance of market leader Nike.
AMSTERDAM (Reuters) - A sponsorship deal with the Dutch national lottery operator guaranteed the Belkin cycling team's future on Wednesday.
BERLIN (Reuters) - German sportswear firm Puma
BERLIN (Reuters) - A new German football shirt bearing four stars for Germany's four World Cup wins had sold out on Monday within hours of the team's triumph in Brazil - showing the kind of boost retailers can expect from the feel-good factor among fans in coming days.
RIO DEIRO (Reuters) - When Adilson Ferreira hoped for big crowds during the World Cup, this wasn't what he had in mind.
BRASILIA (Reuters) - The World Cup will give Brazil's sluggish economy only a modest boost, if at all, although it should improve the country's reputation for business and tourism, despite construction delays and fears of social unrest, a Reuters poll found.
LONDON (Reuters) - Mike Ashley's Sports Direct empire began in 1982 on a quiet high street in southeast England, with the help of a 10,000 pound loan from his parents.
BERLIN (Reuters) - Adidas aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets.
SAO PAULO/RIO DE JANEIRO (Reuters) - A tongue-in-cheek "Brazilian 2014 Calendar" making the rounds on Facebook jokes that, because of the football World Cup, an unusually late Carnival, other holidays and a presidential election, real work will only be possible during three months next year.
FRANKFURT (Reuters) - When football teams battle for the World Cup in Brazil next year, another fight for global supremacy will be played out on the pitches - between Adidas and Nike.