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US regulators on Nov 16 kicked off a process that could result in mandatory disclaimers on election ads that appear on social media, a reaction to anonymous, Russia-linked ads on sites such as Facebook ahead of the 2016 US elections.
Facebook Inc says it supports policy measures that promote transparency in online campaign advertising, according to a comment filed with the Federal Election Commission.
Alphabet Inc's Google unit told US election regulators in a letter seen by Reuters on Thursday that it "strongly supports" tightening rules on online political advertising as part of efforts to curtail "foreign abuse and influence" in elections.
After two rocky days in Congress, the social media giants face rising momentum for regulation of political ads to curb Russian election meddling, although some key Republicans remain sceptical and urged the companies to do a better job on their own.
US lawmakers, alarmed that foreign entities used the Internet to influence last year's election, introduced legislation on Thursday to extend rules governing political advertising.
Facebook Inc is pledging greater transparency about who’s behind election-related ads online. For years, the company fought to avoid it.
Internet giants, including Alphabet's Google and Facebook, are moving to compromise on several major policy issues as they adjust to an abrupt shift in the political winds in Washington.
Facebook Inc on Sept 21 launched an overhaul of how it handles paid political advertisements, giving a concession to US lawmakers who have threatened to regulate the world's largest social network over secretive ads that run during election campaigns.
Social media platforms are capturing a growing share of political advertising in the US and the revelation that Russian interests used Facebook to influence the presidential election are stirring calls for greater transparency.
From Facebook's advertising and fake-news issues to Google's pay practices and antitrust woes, Silicon Valley's biggest tech companies are feeling the heat lately.