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Swatch Group is happy to go it alone with a launch next year of watches with "smart" features to compete with so-called wearable gadgets from the big tech companies, a market potentially worth US$93bil (RM294.65bil).
The company is teaming up with established smartwatch-maker Martian Watches to create a line of what Guess describes as "interactive, voice-command wrist accessories."
The Frank Nuovo-designed smartwatch attempts to put traditional wristwatch elegance and subtlety above geek chic.
The latest model in Casio's expanding G-Shock range of digital timepieces with above average intelligence features will come complete with SoundHound music recognition.
Watches that connect to your smartphone or even a satellite to ensure perfect time, regardless of where you are in the world, or alert you if you leave your phone behind?