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B>CHICAGO:/BMcDonald#146;s Corp is gearing up to launch its first global advertising campaign in its 50-year history, at a time when it is facing stiff competition and badly needs ad investments to pay off.
THE simple but catchy expression I>#147;i#039;m lovin#039; it#148;, /I>which will be making its way soon into the vocabulary of McDonald#039;s 47 million daily customers worldwide, marks the first McDonald#039;s brand marketing campaign to be produced outside the US.
GOLDEN Arches Restaurants Sdn Bhd, the local operator of McDonald's restaurants, plans to double sales in four years, leveraging on its just launched three-year 'i'm lovin' it' campaign and the opening of more outlets, said executive vice-president Ng Su Onn.
'WHAT do you have in the fast food business?' Many prospective franchise investors come to me with that common question.