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Business 08 Nov 2014 | 12:00 AM Premium

Kancil Awards expands digital categories

THE annual Kancil Awards, which is arguably Malaysia’s largest, most prestigious advertising awards competition, has increased the number of sub-categories under the Mobile and Cyber categories to cater to the increase in local digital work.

Business 11 Oct 2014 | 12:00 AM Premium

4As invites people from different background to promote creativity

WHAT if we get a host of creative leaders from different creative agencies to put their minds and efforts collectively to a single iconic project that will impact a positive change to Malaysians and perhaps individual life on this planet.

Advertising & Media 06 Sep 2014 | 12:00 AM Premium

TBWA KL enters new phase

TBWA Kuala Lumpur had an incredible year in 2013, winning three Agency of the Year awards - A+M Overall Agency of the Year, Kancil Awards Agency of the Year and Campaign Asia Malaysia Creative Agency of the Year.

Advertising & Media 26 Jul 2014 | 12:00 AM Premium

Selling is everything

NEIL French opens his presentation by showing a video of a young woman inhaling a condom through her nostril and then pulling out the piece of rubber from her mouth.

Business 05 Jul 2014 | 12:00 AM Premium

Adex expected to rise 15%

THE country’s total advertising expenditure (adex) is projected to increase by 13% to 15% this year from RM13.56bil in 2013.

Business 28 Jun 2014 | 12:00 AM Premium

Y&R in top form again

YOUNG & Rubicam Advertising (Y&R) Malaysia has just proven that it is no one-hit wonder. Last week it again became the biggest Malaysian winner at the Cannes Lions International Festival of Creativity.

Business 14 Jun 2014 | 12:00 AM Premium

BBDO ready to take risks

MICHELLE Achuthan has been through some rough times since becoming BBDO/Proximity Malaysia managing director in February 2011.

Business 10 May 2014 | 12:00 AM Premium

The 4As steps up efforts to attract top graduates

COMPETITION is stiff between industries to attract top talents. The annual Graduate Fellowship Programme (GFP) helps to give the advertising industry a fighting chance.

Business 05 Apr 2014 | 12:00 AM Premium

BBDO/Proximity scores big at AdFest

MALAYSIA netted a gold, five silver and nine bronze Lotus awards at AdFest in Pattaya, Thailand, last month.

Business 08 Mar 2014 | 12:00 AM Premium

Malaysian entries in APAC Effie's finalist list

SIX entries from Malaysia made it as finalists for the 2014 Asia-Pacific (APAC) Effie Awards, which sets the regional benchmark for marketing communication effectiveness.