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Giving life to billboards and ads

Out-of-home media solutions provider market leader Big Tree Outdoor Sdn Bhd is banking on technology and creativity to add more “life” to static billboard advertisements.

M3 eyes outdoor LED display market

KUALA LUMPUR: M3 Technologies (Asia) Bhd is eyeing the RM22bil global outdoor light-emitting diode (LED) display market to maximise its profitability and increase shareholders wealth.

Auditor unable to verify Maxwell unit’s RM64.6mil ad spending

KUALA LUMPUR: Ferrier Hodgson MH Sdn Bhd is unable to verify and prove that sports footwear maker Maxwell International Holdings Bhd had benefitted from the 92.4 million yuan (RM64.62mil) which is said to have been spent by its unit Maxwell (Xiamen) Co Ltd for billboard and LED signboard advertising in China.

How familiarity bias changes your perception

We tend to accept things that seem familiar to us much more than things that are new. That is why marketeers repeat ad nauseam the same commercials. But there are many more ways to create familiarity than simple repetition.

Bursa highlights for Fri, Feb 12

Companies that made notable announcements to Bursa Malaysia on Friday included MALAKOFF CORP, MAXWELL INTERNATIONAL, SONA PETROLEUM, TENAGA NASIONAL, TIGER SYNERGY and YEN GLOBAL.

Maxwell International mulls investigative audit

KUALA LUMPUR: Maxwell International Holdings Bhd’s independent directors are considering to engage an independent party to carry out an investigative audit on various material issues highlighted by its external auditor.

Overcoming impulse buying

IF impulsive spending is a sin, I guess most of us are guilty. You need only to open your wardrobes and cabinets to get the confirmation.

Selling is everything

NEIL French opens his presentation by showing a video of a young woman inhaling a condom through her nostril and then pulling out the piece of rubber from her mouth.

KL mayor unveils country's first interactive billboard

An electronic giant billboard that is impossible to ignore stands at the busy junction of Jalan Bukit Bintang and Jalan Sultan Ismail, Kuala Lumpur.

Questioning DBKL’s move on KLites

THE media has reported that two former mayors – Tan Sri Ahmad Fuad Ismail and Tan Sri Elyas Omar – have questioned the Kuala Lumpur City Hall (DBKL) on its proposed assessment rate hike.

Life Inspired has a chic new look

2020 is all about change, and Life Inspired did just that with a fresh makeover!

This month, we speak to 3 female icons about empowerment and more - read it for FREE this week.