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FRANCHISORS of local brands in Malaysia should look at creating branding for their franchises rather than concentrate on marketing strategies to create brands on par with well-known international companies like Kentucky Fried Chicken or McDonald#039;s, said Brand Mercatus (M) Sdn Bhd chief executive officer Peter Pek.
Air Canada, which filed for protection from creditors in early April, has reached a new six-year cost-cutting deal with its pilots, thereby averting a possible shutdown.
The stock market gave up early gains and finished narrowly lower Tuesday as fears about mad cow disease and a heightened terror alert pressured Wall Street.
THE OTHER MALAYSIA Writings on Malaysia#8217;s Subaltern History - review by MARTIN VENGADESAN