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Following its first live demonstrations at this year's Baselworld, the Breitling Exospace B55 Connected watch is now on sale for a cool US$8,500 (RM36,512).
LVMH's Tag Heuer became the first Swiss watchmaker to offer a "smartwatch" to customers that combines Swiss design with US technology, seeking to tap a growing market for wearable devices amid flagging sales of traditional watches.
Industry experts say there's still a place for the traditional wristwatch, which remains popular as gifts, accessories and status symbols.
Question: When is a minute not a minute?
Luxury jeweller Cartier said it doesn’t intend to climb on the smartwatch bandwagon, viewing none of the high-tech gadgets equal to the traditional timepieces the 168 year-old company makes.
The merger of the world's two biggest online fashion stores, Net-a-Porter (NAP) and Yoox, sends a warning to luxury brands to embrace the Internet with more vim after years of resistance.
Luxury Swiss watchmaker TAG Heuer announced it was joining forces with technology behemoths Google and Intel to develop a smartwatch that can compete with the new Apple Watch.
To observers of the secretive Swiss watch industry, its quiet, seemingly passive response to Apple Inc's plan to attack their centuries-old business could be mistaken for submission before an overwhelming adversary.