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Other Sport

Alibaba turns heads as it joins Games sponsorship waltz

PYEONGCHANG, South Korea (Reuters) - The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba , came to the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.

Other Sport

The first 5G Olympics? Not quite, say bemused spectators

PYEONGCHANG, South Korea (Reuters) - The Pyeongchang Winter Games was supposed to be the coming-out party for 5G, the next generation of wireless technology -- but few people noticed. And some of those who did were unimpressed.

Other Sport

'Peace' doesn't sell at Pyeongchang, say Games sponsors

PYEONGCHANG, South Korea (Reuters) - An image of a giant dove lit up the night sky and singers performed John Lennon's "Imagine" at the opening ceremony of the Pyeongchang Winter Olympics, not long after athletes from enemies South and North Korea marched into the stadium together.

Other Sport

The brand Olympics - getting attention without getting in trouble

PYEONGCHANG, South Korea (Reuters) - In packing for the Winter Olympics, Canadian entrepreneur Domenico Ciarallo stuffed his bags with hats and t-shirts bearing the logo of his company, which makes locker-room dryers.

Other Sport

Tarnished? Olympic brand mints money like never before

PYEONGCHANG, South Korea (Reuters) - A long-running Russian doping scandal. Corruption scams. Major cities say 'no' to staging the Olympics Games.

Other Sport

Olympics - Hold the phone? Games organisers apologise to Iran for apparent gift gaffe

PYEONGCHANG, South Korea (Reuters) - Organisers of South Korea's Winter Olympics apologised to the Iranian team before Friday's opening ceremony for what they called a misunderstanding over gifts of Samsung mobile phones.

Hockey

No Samsung phones, Nike uniforms for North Koreans? Sanctions cloud Olympic perks

SEOUL (Reuters) - All of the almost 3,000 athletes competing at the upcoming Pyeongchang Winter Olympics are set to get perks including the latest $1,100 Samsung smartphones, top of the range new equipment to take home and sleek Nike uniforms.

Other Sport

Alibaba unveils Olympics campaign in first corporate ad push outside China

SAN FRANCISCO (Reuters) - Chinese e-commerce company Alibaba Group Holding Ltd is debuting a global marketing campaign outside China for the first time, the company said on Monday, with the release of Olympic advertisements focussing on underdog stories in countries such as the United States, Britain, South Korea and Japan.

Badminton

Jack’s labour of love

THE desire to give every player an equal opportunity to realise his or her talent is what gave birth to the Looi Badminton Academy, which later went on to become the Petaling Badminton Club (PBC).

Other Sport

Tensions with North Korea, China hurt ticket sales for South Korean Olympics: organizer

SEOUL (Reuters) - South Korea's political tensions with North Korea and China are depressing ticket sales for the 2018 Winter Olympics in the South Korean city of Pyeongchang, leaving hundreds of thousands of tickets unsold, the organiser said on Friday.