Nielsen signs pact with Astro

NIELSEN Media Research (NMR) yesterday signed a five-year agreement to provide TV audience measurement to the country's biggest pay TV broadcaster, Astro Satellite TV.

Quarter-final results

What’s safe in breastfeeding?

YOUR baby. She'll have your smile, his eyes and, ideally, your breast milk. But what should you do to make sure the milk you produce is the best it can be? Well, here's the good news: If you've been conscientious about everything you consumed while pregnant, now you can relax a little.

Ad market set for rapid growth

CHINA'S advertising market #8211; worth US$10bil (RM38bil) last year #8211; is set for double-digit growth annually in coming years and should overtake Japan to become the world's second largest by 2010, Nielsen Media Research said on Wednesday.

Poll: Women hold more cards

THE Singapore woman holds more credit cards than the Singapore man.

SARS hits Singapore and HK print ad markets

Newspaper publishers in Singapore and here are feeling the heat from the deadly Severe Acute Respiratory Syndrome (SARS) virus as companies pull back from advertising to consumers who are staying away from shopping centres.

Palm oil sector to counter European smear campaign

THE local palm oil industry, with the assistance of the Malaysian government, will be taking steps to counter the rising anti-palm oil and anti-tropical oil sentiment in northern Europe similar to the smear campaign by the American Soybean Association (ASA) in the late 1980s.

Adex posts 6% Q1 growth

MALAYSIA#039;S advertising expenditure (adex) has registered a 6% year-on-year (YoY) growth in the first quarter of this year to RM782.3mil.

Iraq war and SARS boost TV viewership

SINGAPOREANS have been watching more television from mid-March to the first week of April because of the Iraq war and the SARS outbreak.

Football's the loser with Inter through to semis, says Benitez

Valencia coach Rafa Benitez was damning in his criticism of referee Kim Milton Nielsen and opponents Inter Milan after his side were knocked out of the Champions League on the away goals rule on Tuesday.