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A SEAMLESS integration of an agency's skills, craft, talent, disciplines, standard and ideas becomes a unified strategy that, correctly applied to brand building, can result in the creation of a #8220;brand voice#8221;, a pervasive, yet non-intrusive brand identity that the consumer senses on every possible level.
According to the president of the Association of Accredited Advertising Agents (4As), Khoo Boo Boon, some 130 agency folk - some with clients in tow - attended the half-day seminar about 10 days ago on the subject of implementing a fee-based system for agencies.
MALAYSIAN businesses need to be more aggressive in raising their level of productivity, as well as find their niche in global markets, said National Economic Action Committee (NEAC) secretariat head Dr K. Govindan.