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Business 15 Feb 2003 | 12:00 AM

New global strategy for McCann Erickson

A SEAMLESS integration of an agency's skills, craft, talent, disciplines, standard and ideas becomes a unified strategy that, correctly applied to brand building, can result in the creation of a #8220;brand voice#8221;, a pervasive, yet non-intrusive brand identity that the consumer senses on every possible level.

Business 15 Feb 2003 | 12:00 AM

The power of database management

BUILDING a direct relationship with customers is an important tool that helps organisations and leading brands develop focused, relevant and cost-effective campaigns targeted at different customer segments.

Business 01 Feb 2003 | 12:00 AM

What’s the deal with fee compensation?

According to the president of the Association of Accredited Advertising Agents (4As), Khoo Boo Boon, some 130 agency folk - some with clients in tow - attended the half-day seminar about 10 days ago on the subject of implementing a fee-based system for agencies.

Business 01 Feb 2003 | 12:00 AM

Common sense stock picking

By Yeoh Keat Seng

Business 15 Jan 2003 | 12:00 AM

NEAC: M’sian businesses need to raise productivity further

MALAYSIAN businesses need to be more aggressive in raising their level of productivity, as well as find their niche in global markets, said National Economic Action Committee (NEAC) secretariat head Dr K. Govindan.

Business 06 Jan 2003 | 12:00 AM

The gift of the gab

Book review by: HAN AI LEEN Title: The Charisma Effect #8211; How to Captivate an Audience and Deliver a Winning Message. Author: Desmond Guilfoyle. Publisher: McGraw-Hill.