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THERE is no doubt that digital marketing is an essential platform in today's advertising world.
AFTER a gap of more than two decades, Margaret Lim has returned to the role of Audit Bureau of Circulations Malaysia (ABC) chairman. And during her one-year term, she intends to settle some long-unfinished business.
IT'S no longer about banner or pop-up ads. Digital advertising today is about creating content that is useful and entertaining, says Leo Burnett/Arc Worldwide Malaysia managing director Tan Kien Eng.
Online trading has grown in importance and companies want a piece of the action.
THE teenage market (those aged between 15 and 19 years) constitutes 14% of the Malaysian population, which makes it a huge market to tap for businesses.
PUBLIC relation practitioners should fully explore the digital space for their clients to better reach out to the customers. In many sectors, such as healthcare, for example, this is the way forward.
Asian indie music may not be mainstream but is seeking to make waves via 3G mobile phones, personal media players, IPTV and online video networks.
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