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Lifestyle 28 Mar 2003 | 12:00 AM

Menacing new enemy

NEW releases on the bookstore shelves.

Business 15 Mar 2003 | 12:00 AM

Mobile marketing harnessing the real potential of a powerful medium

VISIT any bookstore and browse for titles on Internet marketing; you will still find volumes of publications (at exorbitant prices) displayed for your picking. The Internet has opened our eyes to the concept of individual control over a mass medium and to a new interactive medium.

Business 15 Feb 2003 | 12:00 AM

The power of database management

BUILDING a direct relationship with customers is an important tool that helps organisations and leading brands develop focused, relevant and cost-effective campaigns targeted at different customer segments.

Lifestyle 06 Feb 2003 | 12:00 AM

Exploring the City of Books

What is Portland, Oregon, in the United States famous for? Possibly the world#8217;s biggest bookstore, believe it or not. I>StarTwo/Igoes browsing and gives the shop two cunning tests.

Lifestyle 17 Jan 2003 | 12:00 AM

Relax before reading

THIS book was written with the aim of promoting physical and mental wellness. It goes into detail about how stress is caused and what the effects of stress are before introducing the relationship between stress and relaxation, and advocating stress management.

Lifestyle 14 Jan 2003 | 12:00 AM

Picture this

A painter touches urban souls in Taiwan and other Asian countries with picture books aimed at adults, writes ANNIE HUANG.

Lifestyle 12 Jan 2003 | 12:00 AM

Back to school

Book reviws compiled by DAPHNE LEE.