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Business 21 Jan 2012 | 12:00 AM

GAB and OgilvyOne use creativity to grab consumers’ attention

WITH beer advertising in Malaysia being a little bit more challenging than a lot of other products, marketers and brewers need to constantly come up with creative methods to engage and retain the consumers.

Business 03 Sep 2011 | 12:00 AM

Sometimes small is big

VIZEUM Media Services might not be one of the biggest media agencies around, but chief executive officer Andy Miller truly believes that there is an advantage to being small.

Business 13 Aug 2011 | 12:00 AM

Universal McCann focuses on training talent

IT is almost a given that the media industry has a relatively high turnover when it comes to talents.

Business 06 Aug 2011 | 12:00 AM

Chong looks to improve PHD Malaysia staff

PHD Malaysia's newly promoted general manager Audrey Chong is looking to improve the skills set of its people and improve the chances of attracting more work.

Lifestyle 22 Jul 2011 | 12:00 AM

YouTube to stream Lollapalooza, Austin City Limits

NEW YORK (AP): YouTube will live stream Lollapalooza and Austin City Limits in the video site's continuing push to bring music festivals to digital screens.

Business 09 Jul 2011 | 12:00 AM

Aegis Media sees huge opportunities in digital advertising

AEGIS Media Malaysia sees more creative opportunities within the digital segment of advertising.

Business 02 Jul 2011 | 12:00 AM

Awards deferred again

THE Direct Marketing Association of Malaysia (DMAM) Awards, which slipped off the radar last year and initially pushed to this year, has been deferred again.

Business 19 Feb 2011 | 12:00 AM

GroupM is set to launch its own online ad network

THE digital space is an important component in many advertisers' media plans. Media specialists - agencies tasked with creating such plans - face the challenge of choosing from hundreds of websites, and their task is made tougher by the lack of data related to many websites.

Lifestyle 21 Jan 2011 | 12:00 AM

MTV plans online award show for digital music

NEW YORK (AP) - To suit an altered music landscape, MTV is planning an untraditional award show celebrating digital music.

Business 20 Nov 2010 | 12:00 AM

Video advertising gets more exposure

ONLINE video advertising is not a new tool in the Malaysian market and has been gaining popularity over the years among advertisers. Today, it is said to be one of the effective advertising tools to reach consumers and should not be neglected in any advertising mix.