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WITH beer advertising in Malaysia being a little bit more challenging than a lot of other products, marketers and brewers need to constantly come up with creative methods to engage and retain the consumers.
NEW YORK (AP): YouTube will live stream Lollapalooza and Austin City Limits in the video site's continuing push to bring music festivals to digital screens.
AEGIS Media Malaysia sees more creative opportunities within the digital segment of advertising.
THE digital space is an important component in many advertisers' media plans. Media specialists - agencies tasked with creating such plans - face the challenge of choosing from hundreds of websites, and their task is made tougher by the lack of data related to many websites.
ONLINE video advertising is not a new tool in the Malaysian market and has been gaining popularity over the years among advertisers. Today, it is said to be one of the effective advertising tools to reach consumers and should not be neglected in any advertising mix.