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ALTHOUGH we can get our sport shoes from almost any department store in town, many of us prefer to acquire them from Nike or Adidas outlets. You may be among those who choose to wear I>Zara/Iclothes, but not I>MNG/Iones. What do all these labels have in common?
IT would come as a great surprise to the bulk of the philosophers surveyed in this book that their ruminations form a philosophy of branding, one that offers counsel to marketers.
In this final article in a three part series FranNet Asia president Lim Soo Kong discusses things to avoid after buying a franchise business.
Philippine shares ended lower Tuesday for the third straight session due to security concerns following bombings last week and government delays in raising the value-added tax, traders said.
NO ONE cares more about your money than you do, so take charge of your own finances. This will mean setting aside time to learn the inner workings of the financial world so you#039;ll know how to use it to your advantage, said financial trainer Milan Doshi.