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Calling forth the human spirit

NEITHER handphones nor computers are in sight. The latest Maxis TV commercial also shows no board meeting or people in business suits or trendy clothes. However, it does have a lot of acrobats.

Effective ad is about consumers

FEELING that most advertising is ineffective and a waste of money, advertisers are now waking up and returning to the heart of the consumer.

Ban the billboards - except one

Billboards are now a ubiquitous fact of commercial life in the urban centres, but ISAGANI A. CRUZ wishes they were not. While there are some billboards that are pleasing to the eye, like the one with the beautiful girl and her splendid legs, these advertisements are generally unwelcome.

Ambient media no fad

BIG Events Sdn Bhd, which sells advertising space for Putraline (formerly Putra-LRT), has done a lot to popularise advertising and promotions at the stations and on the trains.

Outlets still selling cigarettes to children

The rampant sale of cigarettes to children is nullifying the Health Ministry's efforts to curb smoking. Clearinghouse for Tobacco Control co-ordinator Dr Rahmat Awang said children under the age of 18 could buy cigarettes from retail outlets.

API in joint technology venture with Lucite

ASIA Poly Industrial Sdn Bhd (API), a leading manufacturer of cell cast acrylic sheets, has signed a 3-year supply agreement with Lucite International, the world's leading producer of methacrylates, used as raw material in the manufacture of acrylic-based products.

New music for Broadway

Pop and rock music is being heard on Broadway. Is there a new wave of musicals happening? Not quite, reckons FRANK RIZZO.

The new fabric: fur

For the longest time, it has been unfashionable to wear fur, simply because killing animals in the name of style was not the done thing. So instead of wrapping themselves in mink, debutantes wore I>faux/Ifur - nowhere as luxurious as the genuine article, but certainly more ethical. Recently, however, real fur has been quietly creeping back into designer wardrobes thanks to an increased amount of celebrity approval and a concerted effort by designers to make the fabric lighter and trendier, reports JESSICA MICHAULT.

Handphone hazard

DRIVERS who use a cellular telephone, even with a #8220;hands-free#8221; device, suffer from a kind of tunnel vision that endangers themselves and others, US researchers said.

The Craveman cometh

YOU'VE seen his assets in the ads in foreign magazines and you#8217;ve heard the radio commercials demonstrating how he is attractive to both sexes. Calvin Klein#8217;s Crave model replies WILLIAM K.C. KEE#8217;s e-mail questions.