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Reusable resources in waste

We are being deluged with waste as the nation heads towards a throwaway lifestyle. Yet there is something simple we can do to trim the mounting load of rubbish. I>StarTwo/Ikicks off a new series to promote recycling as the way forward.


Driven by energy shortages, China races to expand nuclear power industry

The shadows of Chernobyl and Three Mile Island no longer reach to the pine-crested hillsides of Hangzhou Bay, where China is rushing to expanding a nuclear power station to meet soaring demand for electricity for its economic boom.


Notices for firms putting up illegal billboards

COMPANIES responsible for putting up illegal billboards will soon be served notices, said Petaling Jaya Municipal Council (MPPJ) president Datuk Ahmad Termizi Puteh.


Government considering rescue plans for stalled projects worth RM8b

Some 80 projects worth RM8bil are stalled due to rising costs and the Government is considering various measures to revive them.


Media awards pay tribute to creativity

LAUGHTER and cheer filled the foyer of the Mandarin Oriental Hotel ballroom as the advertising fraternity rubbed shoulders with VIPs at the Malaysian Media Awards 2005 last Friday night.


Carat Malaysia strikes gold and bronze at media awards

Advertising agency Carat Malaysia walked away with both the gold and bronze awards in the Best Use of Newspapers category at the Malaysian Media Awards 2005.


Boards mar view, say residents

Billboards have sprung up all over Petaling Jaya, and the LDP highway heading towards 1- Utama is a prime example. Motorists can hardly see the row of trees behind the billboards.


Provoking with copy

Joel Lim Jo Ha gives you an inside look into the life of a copywriter.


The art of persuasion

Just like any other industry, the advertising world is not without its share of stereotypes and misconceptions. Andy Soong, creative director of JWT, an internationally renowned advertising agency, sheds some light on what the industry has to offer.


Ads having an effect on young smokers

About half ofB/B>young smokers interviewed in a recent survey said they felt like quitting after seeing the I>Tak Nak/Ianti-smoking advertisements.