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Emotional versus rational investing
How do you know when you have indeed come to a peak? Climbers who have scaled Mount Everest have no uncertainty the moment they reached the summit; similarly for me when I 'conquered' Ben Nevis, Britain's highest mountain.
Walk the talk
'WHEN was the last time you were inspired?' asked the blue and white banners standing besides doors and in corridors at The Palace of the Golden Horses. If the 800-odd delegates came to Malaysia's inaugural Global Brand Forum (GBF) with the aim to be inspired, they have come to the right place.
Colour psychology helps boost business
CRACKING your head over the choice of colour for your home, office, show unit, shopping mall, product or even brand?
The key to succeed in life
Vitale reveals missing secret for attracting wealth, health, success and happiness.
Chavez warns US attack on Iran or Venezuela would raise oil prices
RIYADH, Saudi Arabia (AP): In his opening address of a rare OPEC summit, Venezuelan President Hugo Chavez warned the United States on Saturday that oil prices would further surge if the U.S. contemplates an attack against his country or Iran.
The heart and soul of effective branding
In the last issue, I mentioned how internal branding plays an important role in providing a memorable brand experience for the consumers. As branding is a holistic discipline, one cannot do away with the aspects of external branding.
MD talks about Teh
THROUGHOUT my career in Public Bank Bhd, I have had many opportunities to work closely with Tan Sri Teh Hong Piow, says Datuk Seri Tay Ah Lek, Managing director Public Bank Bhd
Important aspects of brand experiences
Due consideration to building the internal brand must be given before embarking on an external brand campaign.
Fitness through martial arts
EXECUTIVES, in their quest to stay fit and healthy, never cease to be amazed at the various forms of exercise available, besides the popular gym, yoga and aerobics.
Core competency vital for effective branding
This week, we begin a series of fortnightly articles in conjunction with The BrandLaureate - SMEs Chapter Award 2007