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Let us introduce you to the latest dining craze to sweep Europe: a meal up high. Really high.
Petroliam Nasional Bhd's (Petronas') Chinese New Year advertisement succeeded in wooing newspaper readers to vote it as their top choice in the 10th Chinese New Year Greeting Ad Awards 2008 organised by I>Nanyang Siang Pau and China Press/I>.
Some might feel they are a nuisance but the truth is advertisements are a necessary tool for consumers to locate and understand the goods and services they need. And nowhere do you find more ads than in the newspaper. BRIGITTE ROZARIO talks to the experts to find out what makes an effective print ad.