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A BOOK of ideas, not rules, I>Creative Leaps: 10 Lessons In Effective Advertising Inspired At Saatchi amp; Saatchi/Iby Michael Newman (John Wiley amp; Sons) is a book for anyone involved in marketing, advertising, or brand creation #150; indeed anyone interested in the power of ideas and the practical magic they can conjure. Or as Newman said tongue in cheek in an interview with I>StarBiz/I>: #147;Anyone willing to part with US$29.90.#148;
PORT operator Integrax Bhd (formerly known as Ganz Technologies Bhd) is looking at setting up reciprocal terminals in the region most likely in Sumatra, Indonesia.
SUPERMAX Corp Bhd, one of the top five glove manufacturers in the country, is going full steam ahead in the firm belief that it is in a fairly recession-proof business.
NAM member countries, which are mostly well endowed with high potential commodities, are encouraged to improve on their bargaining power by emulating the success of major world rubber producers Malaysia, Indonesia and Thailand in their joint cooperation of influencing the rubber prices in the international market.
THE Malaysian economy grew at 4.2% last year after registering 5.6% growth during the final quarter of the year, meeting official expectations that full-year 2002 GDP growth would come in at between 4% and 5%.
ESSO Malaysia Bhd announced yesterday that Datuk Zainal Abidin Putih has been appointed to the board as an independent non-executive director and as a member of the company#039;s board audit committee.