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Marketing is a very strong tool, and coupled with the Internet, brings in a whole new ballgame to business.
HONG KONG: Two Chinese startups separately backed by Alibaba Group Holding Ltd and Tencent Holdings Ltd will merge to create a dominant player in the nation’s booming market for local services from restaurant deals to movie bookings.
HONG KONG: Two Chinese startups separately backed by Alibaba Group Holding Ltd and Tencent Holdings Ltd have agreed to a merger that will create a US$15bil provider of local services like restaurant reviews and movie bookings, people with knowledge of the matter said.
COME next year, smartphones are expected to play a significant role in terms of its contribution to the country’s digital and mobile advertising expenditure (adex) amid more campaigns designed for mobile usage and higher penetration of smartphones in the market.
Alibaba has joined forces with China’s biggest defence company to offer location-based services using a homegrown satellite navigation system that competes with the US GPS network, the firms said.
Audi, BMW and Mercedes-Benz parent company Daimler have agreed to buy Nokia's HERE mapping and location services business.
Internet connectivity continues to improve in leaps and bounds as wireless networking standards such as IEEE 802.11ac come to the fore.
Baidu Inc's shift to smartphones has come at a cost: the Chinese Internet firm forecast lower-than-expected revenue growth for the first quarter as its share from less profitable mobile browsing grows at the expense of PC searches.
MyKris Limited discusses its broadband on demand solution and how it provides corporate clients seeking reliable Internet connectivity with better options.
Local businesses have yet to catch on to the potential that location based services can have on their organisation.