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Property 05 Aug 2017 | 12:00 AM Premium

Fusion of data, technology and creativity

LEO Burnett, one of the top three advertising agencies in the country, is beefing up its technology war chest at a time when marketers are expanding their brand presence digitally.

Business 08 Apr 2017 | 12:00 AM Premium

Pushing for global ranking

WITH the Kancil Awards being a barometer of the country’s creative industry, plans are being initiated to allow the awards to be included in some of the international creative advertising ranking systems.

Business 28 Jan 2017 | 12:00 AM Premium

Entries open for ‘Evolve or Die’ Kancil Awards 2017

ENTRIES are now open for the Kancil Awards 2017 , including for the first time in 20 years, social media-based entries. The awards, which was traditionally held in the last quarter of the year, will from this year be a permanent fixture in the early second quarter to enable all works from the previous year to compete.

Business 15 Nov 2016 | 12:00 AM Premium

Putting life into creative content

PETALING JAYA: The local creative industry in Malaysia which includes animation, games and visual effects (VFX) has gained a lot of interest in the international market, recording 60% growth in exports to RM817mil last year.

Business 24 Sep 2016 | 12:00 AM Premium

Kancil Awards being revamped this year

FOR the first time in 20 years, the annual Kancil Awards will take a break this year to institute transparency and inclusiveness in a transformative revamp.

Advertising & Media 02 Jul 2016 | 12:00 AM Premium

Controversy over Rubber Boy

AFTER a series of postings on Facebook accusing Leo Burnett Malaysia of copying the Petronas Rubber Boy commercial, the ad agency will initiate legal proceedings against Tan Chui Mui and Da Huang Pictures.

Business 09 Jan 2016 | 12:00 AM Premium

‘Agency of the Year’ quits 4As

Dentsu Utama takes step after 4As withdraws Kancil awards on plagiarism claims

Advertising & Media 12 Dec 2015 | 12:00 AM Premium

M&C Saatchi celebrates double win at Campaign Asia-Pacific Awards

M&C Saatchi Malaysia has emerged as the only agency in South-East Asia to win awards in both the Creative and New Business Development arenas at the Campaign Asia-Pacific Agency Of The Year Awards 2015.

Advertising & Media 28 Nov 2015 | 12:00 AM Premium

Creativity and ingenuity the name of the game in Kancil Award

CREATIVE campaigns are not limited to those with big budgets or from big agencies, but more importantly, those that are able to strike the right chord with the target audience.

Advertising & Media 14 Nov 2015 | 12:00 AM Premium

Two new categories for Kancil Awards

TWO new categories will be introduced this year at the Kancil Awards, the advertising industry’s “big ticket” event, to reflect the changing sentiments about creativity and consumer engagement.