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GEORGE TOWN: When Pensonic Holdings Bhd executive chairman Datuk Seri Chew Weng Khak started the Pensonic brand name in 1982, only a few believed that the local brand name could take off successfully as it was clashing directly with many foreign brand names of electrical and electronic home appliances.
Electrical appliances maker Pensonic Holdings Bhd has embarked on a two-pronged strategy to improve its income and create brand awareness, marketing manager Nelson Chew said.
PENSONIC Holdings Bhd has embarked on expansion plans and a branding exercise, which include branching out into China, and launching a six-month local campaign that uses celebrity star power to help sell products.
PENSONIC Holdings Bhd, through its Hong Kong subsidiary Pensonic (HK) Corp Ltd, has embarked on a co-branding strategy with well-known international brand name consumable products in Hong Kong to promote its electrical and electronic appliances there.