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Advertising & Media 23 Apr 2016 | 12:00 AM Premium

Group wants to limit foreign commercials

FRESH from concluding an agreement with the Association of Accredited Advertising Agents of Malaysia (4As) on the balance of payments for commercials, the Malaysian Association of Advertising Filmmakers (PPFIM) is now looking at its next challenge – to limit the huge inflow of foreign commercials flocking into the country.

Movies 05 Mar 2016 | 6:30 AM Premium

Production agreement may soon benefit film industry

A NEW production agreement for TV commercials will not only benefit the advertising industry but soon the film industry too.

Advertising & Media 24 Oct 2015 | 12:00 AM Premium

Commercial production industry gets good news

THE commercial production industry will get a shot in the arm when the industry’s long awaited production contract comes into force beginning of next month. Not only will it regulate the quality and efficiency of production services but it also clearly spells out the responsibility in the production of a commercial as well matters on payments, work hours and insurance coverage.

Business 05 Feb 2015 | 12:00 AM Premium

Filmmakers who want MIM cert must be PPFIM members

PETALING JAYA: Local film producers applying for a Made in Malaysia (MIM) certificate must be a member of the Malaysian Association of Advertising Filmmakers (PPFIM).

Business 16 Feb 2013 | 12:00 AM Premium

Advertising filmmakers suffer in a dog-eat-dog world

KHOO Kay Lye doesn’t encourage anyone to join the TV commercial production industry.

Business 19 Mar 2009 | 12:00 AM Premium

Raising the bar

The Malaysian advertising industry has developed a set of guidelines aimed at raising the level of professionalism and transparency in TV and cinema commercial production.